Presse- und Öffentlichkeitsarbeit in Banken und Sparkassen (Banktraining) (German Edition)

Description

Dieses Buch bietet Praktikern, vor allem Nachwuchskräften in Marketing- und PR-Abteilungen von Banken eine praxisbezogene Darstellung der Instrumente und Prinzipien erfolgreicher Medienarbeit.

Product details

EAN/ISBN:: 9783322846129
Edition:: Softcover reprint of the original 1st ed. 1995
Medium:: Paperback
Number of pages:: 332
Publication date:: 2012-07-31
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783322846129
Edition:: Softcover reprint of the original 1st ed. 1995
Medium:: Paperback
Number of pages:: 332
Publication date:: 2012-07-31
Publisher:: Gabler Verlag
Languages:: german

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