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    Erfolgsfaktor Markenname: Wie Unternehmen gute Markennamen entwickeln, etablieren und schützen

     
    From Volker Bugdahl
    Erfolgsfaktor Markenname: Wie Unternehmen gute Markennamen entwickeln, etablieren und schützen

    Description

    Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren.

    Product details

    EAN/ISBN:
    9783322834775
    Edition:
    Softcover reprint of the original 1st ed. 2005
    Medium:
    Paperback
    Number of pages:
    184
    Publication date:
    2012-02-07
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322834775
    Edition:
    Softcover reprint of the original 1st ed. 2005
    Medium:
    Paperback
    Number of pages:
    184
    Publication date:
    2012-02-07
    Publisher:
    Gabler Verlag

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