Erfolgsfaktor Markenname: Wie Unternehmen gute Markennamen entwickeln, etablieren und schützen

Description

Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren.

Product details

EAN/ISBN:: 9783322834775
Edition:: Softcover reprint of the original 1st ed. 2005
Medium:: Paperback
Number of pages:: 184
Publication date:: 2012-02-07
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322834775
Edition:: Softcover reprint of the original 1st ed. 2005
Medium:: Paperback
Number of pages:: 184
Publication date:: 2012-02-07
Publisher:: Gabler Verlag

Shipping

Buy on Amazon

The edition supplied may vary.

Currently sold out

More from Volker Bugdahl

Erfolgsfaktor Markenname

€2.32

Entscheidungsfindung: Met…

€4.49

Marken machen Märkte: Ein…

€1.99

Praxisbuch: Kreatives Pro…

€2.32

Customer Service

Hotline

+49 30 488 288 200
Monday - Friday: 09.00 - 18.00 hr

International

Order safely

medimops magazine

The new medimops magazine

About us

Newsletter

Special offers, vouchers and much more! Subscribe to the newsletter and get a one-off 10% discount on your next purchase. By subscribing to the newsletter, you consent to your data being used by advertising partners for newsletter tracking and cross-channel advertising purposes in order to provide you with personalized recommendations and advertising. You can revoke your consent at any time with future effect. You can find further information in the data protection declaration.

Do you want to find out more?

Secure payment

Shipping partner

You can also find us here