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    Marken-Power: Warum Aldi, Ikea, H&M und Co. so erfolgreich sind (German Edition): Warum Aldi, Ikea, H&M und Co. so erfolgreich sind

     
    From Dirk Schneider
    Only 1 items left in stock
    Marken-Power: Warum Aldi, Ikea, H&M und Co. so erfolgreich sind (German Edition): Warum Aldi, Ikea, H&M und Co. so erfolgreich sind

    Description

    Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Händlern zu Markenführerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. "Marken-Power" ist das erste Buch zu diesem wichtigen Thema - eine Pflichtlektüre für innovationsorientierte Führungskräfte in Einzelhandel und Konsumgüterindustrie.

    Product details

    EAN/ISBN:
    9783322828125
    Edition:
    Softcover reprint of the original 1st ed. 1999
    Medium:
    Paperback
    Number of pages:
    284
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322828125
    Edition:
    Softcover reprint of the original 1st ed. 1999
    Medium:
    Paperback
    Number of pages:
    284
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag

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