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Marken-Power: Warum Aldi, Ikea, H&M und Co. so erfolgreich sind (German Edition): Warum Aldi, Ikea, H&M und Co. so erfolgreich sind

 
From Dirk Schneider
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Marken-Power: Warum Aldi, Ikea, H&M und Co. so erfolgreich sind (German Edition): Warum Aldi, Ikea, H&M und Co. so erfolgreich sind

Description

Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Händlern zu Markenführerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. "Marken-Power" ist das erste Buch zu diesem wichtigen Thema - eine Pflichtlektüre für innovationsorientierte Führungskräfte in Einzelhandel und Konsumgüterindustrie.

Product details

EAN/ISBN:
9783322828125
Edition:
Softcover reprint of the original 1st ed. 1999
Medium:
Paperback
Number of pages:
284
Publication date:
2012-07-31
Publisher:
Gabler Verlag
EAN/ISBN:
9783322828125
Edition:
Softcover reprint of the original 1st ed. 1999
Medium:
Paperback
Number of pages:
284
Publication date:
2012-07-31
Publisher:
Gabler Verlag

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