Die globale Wettbewerbsstrategie: Weltweit erfolgreiche Geschäfte (German Edition)

Description

Dieses US-Standardwerk f"r das globale Management international t"ger Unternehmen zeigt, wie es gelingt, multinationale Unternehmen weltweit einheitlich und nicht als losen Verbund einzelner Niederlassungen zu managen.

"Mit diesem hervorragend recherchierten und konstruktiven Buch erschrieb sich Yip einen Platz in einer kleinen, exklusiven Gruppe von Autoren..."

Theodore Levitt, Harvard Business School

Product details

EAN/ISBN:: 9783322827180
Edition:: Softcover reprint of the original 1st ed. 1996
Medium:: Paperback
Number of pages:: 352
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322827180
Edition:: Softcover reprint of the original 1st ed. 1996
Medium:: Paperback
Number of pages:: 352
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

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