Faszination: Marketing im Wechselbad der Gefühle (German Edition)

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Description

Die Faszination ist eine paradoxe Gefühlswelt. Renommierte Autoren geben hier Antworten auf die Fragen: Wie wirkt Faszination? Ist sie messbar? Zahlreiche Abbildungen zeigen, was Faszination in den verschiedenen Bereichen - Faszination Geschwindigkeit, Geheimnis, Messen und Gestalten, Kultur, Person, Jugend, Kunst, Macht, Sport und Luxus - ausmacht.

Product details

EAN/ISBN:: 9783322824738
Edition:: 2003
Medium:: Paperback
Number of pages:: 176
Publication date:: 2012-01-19
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322824738
Edition:: 2003
Medium:: Paperback
Number of pages:: 176
Publication date:: 2012-01-19
Publisher:: Gabler Verlag

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