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    Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)

     
    From Wolfgang Hartmann
    Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)

    Description

    Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.

    Product details

    EAN/ISBN:
    9783322824790
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322824790
    Edition:
    Softcover reprint of the original 1st ed. 2004
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag

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