Kundenclubs & More: Innovative Konzepte zur Kundenbindung (German Edition)

Description

Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.

Product details

EAN/ISBN:: 9783322824790
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 288
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322824790
Edition:: Softcover reprint of the original 1st ed. 2004
Medium:: Paperback
Number of pages:: 288
Publication date:: 2012-07-31
Publisher:: Gabler Verlag

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