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Crossmedia-Strategien: Dialog über alle Medien (German Edition)

 
From Bernd Kracke
Only 1 items left in stock
Crossmedia-Strategien: Dialog über alle Medien (German Edition)

Description

Realtime-Interaktivität wird zum Maßstab zukünftiger One-to-One-Lösungen. Durch die fortschreitende Digitalisierung wird eine databasegestützte Integration aller Medien und Instrumente unerlässlich. Intelligente Systeme ermöglichen die Steuerung von crossmedialen Dialogkampagnen. Mit praktischen Tipps für die gesamte On- und Offline-Kommunikation.

Product details

EAN/ISBN:
9783322823564
Edition:
Softcover reprint of the original 1st ed. 2001
Medium:
Paperback
Number of pages:
248
Publication date:
2012-07-31
Publisher:
Gabler Verlag
EAN/ISBN:
9783322823564
Edition:
Softcover reprint of the original 1st ed. 2001
Medium:
Paperback
Number of pages:
248
Publication date:
2012-07-31
Publisher:
Gabler Verlag

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