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    Crossmedia-Strategien: Dialog über alle Medien (German Edition)

     
    From Bernd Kracke
    Only 1 items left in stock
    Crossmedia-Strategien: Dialog über alle Medien (German Edition)

    Description

    Realtime-Interaktivität wird zum Maßstab zukünftiger One-to-One-Lösungen. Durch die fortschreitende Digitalisierung wird eine databasegestützte Integration aller Medien und Instrumente unerlässlich. Intelligente Systeme ermöglichen die Steuerung von crossmedialen Dialogkampagnen. Mit praktischen Tipps für die gesamte On- und Offline-Kommunikation.

    Product details

    EAN/ISBN:
    9783322823564
    Edition:
    Softcover reprint of the original 1st ed. 2001
    Medium:
    Paperback
    Number of pages:
    248
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322823564
    Edition:
    Softcover reprint of the original 1st ed. 2001
    Medium:
    Paperback
    Number of pages:
    248
    Publication date:
    2012-07-31
    Publisher:
    Gabler Verlag

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    Used - good
    €12.49
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