Direktmarketing aus erster Hand: Zehn Pioniere und ihre Erfolgsgeschichten (German Edition)

Description

Ein einzigartiges Werk, das kenntnisreich die Entwicklung des Direktmarketing von 1945 bis heute nachzeichnet und viele neue Impulse für die konkrete Umsetzung gibt. Höhepunkt des Buches sind Interviews mit zehn führenden Köpfen der Branche.

Product details

EAN/ISBN:: 9783322822390
Edition:: Softcover reprint of the original 1st ed. 1999
Medium:: Paperback
Number of pages:: 184
Publication date:: 2012-07-31
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783322822390
Edition:: Softcover reprint of the original 1st ed. 1999
Medium:: Paperback
Number of pages:: 184
Publication date:: 2012-07-31
Publisher:: Gabler Verlag
Languages:: german

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