Mobile Business: Vom Geschäftsmodell zum Geschäftserfolg — Mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern

Description

Das Buch beschreibt die Entwicklungen in der Telekommunikations- und Contentbranche. Es stellt relevante Aspekte um die Themen Konzeption, Gestaltung sowie Implementierung von mobilen Services vor und gliedert sich in Strategie/Geschäftsmodelle, Design, Content/Technologien und Marketing. Zahlreiche Fallstudien bieten dabei zusätzlichen Nutzen. Zu den Autoren gehören u. a. Senior Manager von MTV, Nokia, Swisscom, sunrise und E-Plus.

Product details

EAN/ISBN:: 9783322889904
Edition:: Softcover reprint of the original 1st ed. 2005
Medium:: Paperback
Number of pages:: 496
Publication date:: 2012-04-15
Publisher:: Gabler Verlag

EAN/ISBN:: 9783322889904
Edition:: Softcover reprint of the original 1st ed. 2005
Medium:: Paperback
Number of pages:: 496
Publication date:: 2012-04-15
Publisher:: Gabler Verlag

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