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    Strategisches Account Management: Mit C.R.M. den Kundenwert steigern

     
    From Reinhold Rapp
    Strategisches Account Management: Mit C.R.M. den Kundenwert steigern

    Description

    Nicht selten liefert nur ein kleiner Anteil von Kunden den größten Beitrag zum Cashflow eines Unternehmens. Hier verborgene Wertpotenziale werden jedoch von den wenigsten Unternehmen strategisch und operativ genutzt. Die Autoren beschreiben in ihrem Buch Wege und Instrumente, wie Strategisches Account Management mit der CRM-Methodologie verbunden werden kann.

    Product details

    EAN/ISBN:
    9783322869524
    Edition:
    Softcover reprint of the original 1st ed. 2002
    Medium:
    Paperback
    Number of pages:
    180
    Publication date:
    2002-01-01
    Publisher:
    Gabler
    EAN/ISBN:
    9783322869524
    Edition:
    Softcover reprint of the original 1st ed. 2002
    Medium:
    Paperback
    Number of pages:
    180
    Publication date:
    2002-01-01
    Publisher:
    Gabler

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