E-Branding

Description

Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen für die individuelle Kundenbindung. Ein Leitfaden für alle, die ihren Geschäftserfolg online nachhaltig verbessern wollen.

Product details

EAN/ISBN:: 9783322869500
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 240
Publication date:: 2013-12-31
Publisher:: Gabler Verlag
Languages:: german

EAN/ISBN:: 9783322869500
Edition:: Softcover reprint of the original 1st ed. 2001
Medium:: Paperback
Number of pages:: 240
Publication date:: 2013-12-31
Publisher:: Gabler Verlag
Languages:: german

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