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    Marketing and American Consumer Culture: A Cultural Studies Analysis

     
    From Berger, Arthur Asa
    Marketing and American Consumer Culture: A Cultural Studies Analysis

    Description

    This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.


    Product details

    EAN/ISBN:
    9783319473277
    Edition:
    1st ed. 2016
    Medium:
    Bound edition
    Number of pages:
    164
    Publication date:
    2016-12-28
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    EAN/ISBN:
    9783319473277
    Edition:
    1st ed. 2016
    Medium:
    Bound edition
    Number of pages:
    164
    Publication date:
    2016-12-28
    Publisher:
    Palgrave Macmillan
    Languages:
    english

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