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    Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

     
    Fundamentals of Business-to-Business Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

    Description

    "This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

    Product details

    EAN/ISBN:
    9783319385211
    Edition:
    Softcover reprint of the original 1st ed. 2015
    Medium:
    Paperback
    Number of pages:
    340
    Publication date:
    2016-10-29
    Publisher:
    Springer
    EAN/ISBN:
    9783319385211
    Edition:
    Softcover reprint of the original 1st ed. 2015
    Medium:
    Paperback
    Number of pages:
    340
    Publication date:
    2016-10-29
    Publisher:
    Springer

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