Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie

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Das vorliegende Buch stellt eine systematische Abhandlung der relevanten Aspekte betrieblicher Marktforschung dar. Die Schwerpunkte liegendabei auf dem Mehrwert, den Marktforschung in Unternehmen erbringen kann, sowie auf einer ausführlichen Darstellung von Marktforschungsstudien aus Perspektive der betrieblichen Marktforschung. In die Neuauflage wurden die Themen Ethik in der Marktforschung und Big Data mit aufgenommen.

Product details

EAN/ISBN:: 9783110425765
Edition:: 2
Medium:: Bound edition
Number of pages:: 345
Publication date:: 2015-08-28
Publisher:: De Gruyter Oldenbourg
Languages:: german

EAN/ISBN:: 9783110425765
Edition:: 2
Medium:: Bound edition
Number of pages:: 345
Publication date:: 2015-08-28
Publisher:: De Gruyter Oldenbourg
Languages:: german

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