Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach

Description

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.

Product details

EAN/ISBN:: 9783110410259
Medium:: Bound edition
Number of pages:: 260
Publication date:: 2015-05-19
Publisher:: De Gruyter Oldenbourg
Languages:: english

EAN/ISBN:: 9783110410259
Medium:: Bound edition
Number of pages:: 260
Publication date:: 2015-05-19
Publisher:: De Gruyter Oldenbourg
Languages:: english

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