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    Marktforschung: Grundlagen und praktische Anwendungen (De Gruyter Studium)

     
    From Jörg Koch
    Only 1 items left in stock
    Marktforschung: Grundlagen und praktische Anwendungen (De Gruyter Studium)

    Description

    Das Lehrbuch vermittelt in komprimierter Form die wesentlichen Begriffe und Methoden der Marktforschung. Die Neuauflage wurde um die Kapitel Handelsforschung und Konkurrenzforschung erweitert.

    Für den Einsatz in Lehrveranstaltungen bieten die Autoren eine 170seitige PPT-Datei mit allen Abbildungen und zahlreichen Erläuterungen an. Bei Interesse wenden Sie sich bitte einfach direkt an [email protected].

    Product details

    EAN/ISBN:
    9783110413786
    Edition:
    7th revised and updated edition
    Medium:
    Paperback
    Number of pages:
    342
    Publication date:
    2016-03-21
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german
    EAN/ISBN:
    9783110413786
    Edition:
    7th revised and updated edition
    Medium:
    Paperback
    Number of pages:
    342
    Publication date:
    2016-03-21
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german

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    €4.99
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