Integriertes Marketing-, Vertriebs- und Kundenmanagement

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Description

Dieses Buch liefert eine praxis- und umsetzungsbezogene Darstellung der einzelnen Methoden des integrierten Marketing-, Vertriebs- und Kundenmanagements. Moderne und zukunftsweisende Vermarktungsansätze für nationale wie internationale Klein-, mittelständische wie auch Großunternehmen im B2B-Bereich werden systematisch abgeleitet und implementierfähig vorgestellt. Das Marketing-, Vertriebs- und Kundenmanagement wird dabei explizit integriert.

Product details

EAN/ISBN:: 9783110354294
Medium:: Bound edition
Number of pages:: 220
Publication date:: 2014-03-31
Publisher:: De Gruyter Oldenbourg
Languages:: german

EAN/ISBN:: 9783110354294
Medium:: Bound edition
Number of pages:: 220
Publication date:: 2014-03-31
Publisher:: De Gruyter Oldenbourg
Languages:: german

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