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    Internationales Marketing für Ingenieure

     
    From Helmut Kohlert
    Internationales Marketing für Ingenieure

    Description

    Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant - für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von mittelständischen technisch orientierten Unternehmen widmet sich dieses Buch und zeigt praktikable Wege auf.



    tikable Wege auf.

    Product details

    EAN/ISBN:
    9783110355000
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    298
    Publication date:
    2014-09-15
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german
    EAN/ISBN:
    9783110355000
    Edition:
    2
    Medium:
    Paperback
    Number of pages:
    298
    Publication date:
    2014-09-15
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german

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