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    Nachhaltigkeits - Marketing - Management

     
    From Christin Emrich
    Only 1 items left in stock
    Nachhaltigkeits - Marketing - Management

    Description

    Kulturwandelbezogenes Nachhaltigkeits-Marketing-Management ist ein neues Konzept, dasnetzwerkartige Managementanforderungen in den Bereichen Strategie, Realisation und Praxis stellt. Es verlangt in den verschiedenen Unternehmensteilbereichen eine neue strategische und operative Ausrichtung auf die Kulturwerte von Zielgruppen. Praxisbezogen verdeutlichen Beispiele aus einem CSR-Wettbewerb die erzielbaren Wettbewerbsvorteile.

    Product details

    EAN/ISBN:
    9783110376876
    Edition:
    1.,
    Medium:
    Paperback
    Number of pages:
    556
    Publication date:
    2015-09-25
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german
    EAN/ISBN:
    9783110376876
    Edition:
    1.,
    Medium:
    Paperback
    Number of pages:
    556
    Publication date:
    2015-09-25
    Publisher:
    De Gruyter Oldenbourg
    Languages:
    german

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    Used - good
    €6.99
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