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Situative Marketingstrategien: Grundsatzstrategien für "Dogs" (Marketing-Management)

 
From Torsten Tomczak
Situative Marketingstrategien: Grundsatzstrategien für "Dogs" (Marketing-Management)

Description

Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter

Product details

EAN/ISBN:
9783110122374
Medium:
Bound edition
Number of pages:
320
Publication date:
1989-08-01
Publisher:
De Gruyter
Languages:
german
EAN/ISBN:
9783110122374
Medium:
Bound edition
Number of pages:
320
Publication date:
1989-08-01
Publisher:
De Gruyter
Languages:
german

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