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    Situative Marketingstrategien: Grundsatzstrategien für "Dogs" (Marketing-Management)

     
    From Torsten Tomczak
    Situative Marketingstrategien: Grundsatzstrategien für "Dogs" (Marketing-Management)

    Description

    Frontmatter -- Geleitwort -- Vorwort -- Inhaltsverzeichnis -- I. Grundlegung -- II. Strategische Marktplanung -- III. Situatives Entscheidungsmodell zur Planung von Marketing-Grundsatzstrategien für "Dogs" -- IV. Empirische Untersuchung -- V. Diskussion -- Literaturverzeichnis -- Anhang -- Backmatter

    Product details

    EAN/ISBN:
    9783110122374
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    1989-08-01
    Publisher:
    De Gruyter
    Languages:
    german
    EAN/ISBN:
    9783110122374
    Medium:
    Bound edition
    Number of pages:
    320
    Publication date:
    1989-08-01
    Publisher:
    De Gruyter
    Languages:
    german

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