Angebotspolitik (Marketing-Management, Band 6)

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Frontmatter -- Vorwort -- Inhalt -- I. Theoretische Grundlegung -- II. Zwei Fallbeispiele aus der Praxis der Angebotsplanung -- Abkürzungsverzeichnis -- Verzeichnis der Abbildungen -- Verzeichnis der Tabellen -- Verzeichnis der Übersichten -- Anmerkungen und Quellenhinweise zum 1. Teil -- Anmerkungen und Quellenhinweise zum 2. Teil -- Sachregister

Product details

EAN/ISBN:: 9783110074109
Edition:: Reprint 2019
Medium:: Bound edition
Number of pages:: 215
Publication date:: 1982-01-01
Publisher:: De Gruyter

EAN/ISBN:: 9783110074109
Edition:: Reprint 2019
Medium:: Bound edition
Number of pages:: 215
Publication date:: 1982-01-01
Publisher:: De Gruyter

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