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    Marketing-Modelle: Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing

     
    From Hansen, Hans R.
    Marketing-Modelle: Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing

    Description

    Frontmatter -- Vorwort -- Inhalt -- 1. Bedeutung computergestützter Modelle im Marketing -- 2. Anwendung computergestützter Modelle im Marketing -- 3. Entwicklung computergestützter Marketing-Modelle -- 4. Gestaltung eines umfassenden Marketing-Modells - Fallstudie eines Reifenherstellers -- Anhang -- Literaturverzeichnis -- Sachregister -- Backmatter

    Product details

    EAN/ISBN:
    9783110044591
    Edition:
    Reprint 2015
    Medium:
    Bound edition
    Number of pages:
    303
    Publication date:
    1973-10-01
    Publisher:
    De Gruyter
    EAN/ISBN:
    9783110044591
    Edition:
    Reprint 2015
    Medium:
    Bound edition
    Number of pages:
    303
    Publication date:
    1973-10-01
    Publisher:
    De Gruyter

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