Psychologische und verhaltensbiologische Grundlagen des Marketing

Description

Frontmatter -- Inhaltsverzeichnis -- I. Einleitung -- II. Ein Regelkreismodell der Bedürfnisse -- III. Die konstitutiven Elemente der Bedürfnisse (die Bedürfnisbasis) -- IV. Die möglichen angeborenen Bedürfnismechanismen -- V. Die möglichen bedingten Bedürfnismechanismen -- VI. Abschluß -- Literaturverzeichnis -- Abkürzungsverzeichnis -- Personenregister -- Sachregister

Product details

EAN/ISBN:: 9783110019834
Edition:: Reprint 2017
Medium:: Bound edition
Number of pages:: 210
Publication date:: 1971-05-01
Publisher:: De Gruyter

EAN/ISBN:: 9783110019834
Edition:: Reprint 2017
Medium:: Bound edition
Number of pages:: 210
Publication date:: 1971-05-01
Publisher:: De Gruyter

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