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    Marketingkompetenz: Kommunikationspolitik für Werbe- und Kommunikationsberufe: Buch mit CD-ROM

     
    From Josef Schnettler
    Only 1 items left in stock
    Marketingkompetenz: Kommunikationspolitik für Werbe- und Kommunikationsberufe: Buch mit CD-ROM

    Description


    Informationen zum Titel:

    Fit für die Kommunikationspraxis


    Neben den Bänden
    Marketing
    und
    Werbung planen
    ist
    Kommunikationspolitik
    das Standardlehrwerk für Marketingkommunikation. Dieses erfolgreiche Lehr- und Arbeitsbuch beschreibt die Zielbestimmung von Kommunikationsmaßnahmen. Es behandelt statistische Verfahren anwendungsorientiert und bietet Fallbeispiele mit Datenmaterial auf CD-ROM. Im Mittelpunkt stehen die Elemente des Kommunikationsmixes.

    Product details

    EAN/ISBN:
    9783064512191
    Edition:
    4. Auflage
    Medium:
    Paperback
    Number of pages:
    240
    Publication date:
    2015-08-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german
    EAN/ISBN:
    9783064512191
    Edition:
    4. Auflage
    Medium:
    Paperback
    Number of pages:
    240
    Publication date:
    2015-08-01
    Publisher:
    Cornelsen Scriptor
    Languages:
    german

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    €24.08
    Used - good
    €24.08
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