Marketingkompetenz: Marketing und Marktforschung

From Josef Schnettler

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Description

Die Grundlagen des Marketings für Kaufmann/-frau Marketingkommunikation - praxisnah und mit zahlreichen Vertiefungen:

Marketing als Summe aller Maßnahmen eines Unternehmens, die sich am Kundennutzen ausrichten

Bestimmen von Marketingzielen und Operationalisierung bis zu Kenngrößen

Typische Marketingstrategien

Marktforschung zur Ermittlung notwendiger Informationen

Instrumente des Marketing-Mix

Product details

EAN/ISBN:: 9783064512177
Edition:: 5., überarbeitete und aktualisierte Auflage.
Medium:: Paperback
Number of pages:: 400
Publication date:: 2016-02-01
Publisher:: Cornelsen Scriptor
Languages:: german

EAN/ISBN:: 9783064512177
Edition:: 5., überarbeitete und aktualisierte Auflage.
Medium:: Paperback
Number of pages:: 400
Publication date:: 2016-02-01
Publisher:: Cornelsen Scriptor
Languages:: german

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