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    Emotion gestalten: Methodik und Strategie für Designer

     
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    Emotion gestalten: Methodik und Strategie für Designer

    Description

    A firm's brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The "emotion grid" and "design elements" tools aid practical implementation of fundamental design components (form, color, materials).

    Product details

    EAN/ISBN:
    9783038215073
    Medium:
    Bound edition
    Number of pages:
    224
    Publication date:
    2014-03-14
    Publisher:
    Birkhäuser Verlag GmbH
    Languages:
    german
    EAN/ISBN:
    9783038215073
    Medium:
    Bound edition
    Number of pages:
    224
    Publication date:
    2014-03-14
    Publisher:
    Birkhäuser Verlag GmbH
    Languages:
    german

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