Zeitschrift für Medienwissenschaft 9: Werbung

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Werbung hat im Rahmen von Medienwissenschaft nicht nur die Funktion der Illustration oder Plausibilisierung. Und sie dient auch nicht lediglich als Schlagwortgeberin. Vielmehr scheint es so, dass sich die Medienwissenschaft der Werbung zuwendet, weil in ihr ein kulturelles Wissen über Medien sichtbar wird.

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EAN/ISBN:: 9783037344644
Medium:: Paperback
Number of pages:: 200
Publication date:: 2013-10-07
Publisher:: Diaphanes

EAN/ISBN:: 9783037344644
Medium:: Paperback
Number of pages:: 200
Publication date:: 2013-10-07
Publisher:: Diaphanes

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