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    The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

     
    The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

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    Product details

    EAN/ISBN:
    9783030861087
    Edition:
    1st ed. 2021
    Medium:
    Paperback
    Number of pages:
    399
    Publication date:
    2022-11-13
    Publisher:
    Palgrave Macmillan
    EAN/ISBN:
    9783030861087
    Edition:
    1st ed. 2021
    Medium:
    Paperback
    Number of pages:
    399
    Publication date:
    2022-11-13
    Publisher:
    Palgrave Macmillan

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