Global Marketing Management

From Keegan, Warren J.

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Description

For courses in International Marketing and Global Marketing.

This is the leading MBA text in international marketing?with comprehensive cases.

Product details

EAN/ISBN:: 9780273768685
Edition:: 8th edition.
Medium:: Paperback
Number of pages:: 479
Publication date:: 2013-06-20
Publisher:: Prentice Hall

EAN/ISBN:: 9780273768685
Edition:: 8th edition.
Medium:: Paperback
Number of pages:: 479
Publication date:: 2013-06-20
Publisher:: Prentice Hall

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