Advertising: Strategy, Creativity and Media

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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Product details

EAN/ISBN:: 9780273760894
Edition:: 01
Medium:: Paperback
Number of pages:: 394
Publication date:: 2012-09-24
Publisher:: Pearson Education Limited
Languages:: english

EAN/ISBN:: 9780273760894
Edition:: 01
Medium:: Paperback
Number of pages:: 394
Publication date:: 2012-09-24
Publisher:: Pearson Education Limited
Languages:: english

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