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    Digital Marketing: Strategy, Implementation and Practice

     
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    Digital Marketing: Strategy, Implementation and Practice

    Description

    Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

    Product details

    EAN/ISBN:
    9780273746102
    Edition:
    5th Revised edition.
    Medium:
    Paperback
    Number of pages:
    702
    Publication date:
    2012-07-12
    Publisher:
    Prentice Hall
    Languages:
    english
    EAN/ISBN:
    9780273746102
    Edition:
    5th Revised edition.
    Medium:
    Paperback
    Number of pages:
    702
    Publication date:
    2012-07-12
    Publisher:
    Prentice Hall
    Languages:
    english

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