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    Marketing Research: An Applied Approach

     
    From Malhotra, Naresh K.
    Only 2 items left in stock
    Marketing Research: An Applied Approach

    Description

    This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

    Product details

    EAN/ISBN:
    9780273725855
    Edition:
    4th. ed.
    Medium:
    Paperback
    Number of pages:
    1034
    Publication date:
    2012-07-17
    Publisher:
    Financial Times Prent.
    Languages:
    english
    EAN/ISBN:
    9780273725855
    Edition:
    4th. ed.
    Medium:
    Paperback
    Number of pages:
    1034
    Publication date:
    2012-07-17
    Publisher:
    Financial Times Prent.
    Languages:
    english

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