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Marketing Research: An Applied Approach

 
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Marketing Research: An Applied Approach

Description

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Product details

EAN/ISBN:
9780273725855
Edition:
4th. ed.
Medium:
Paperback
Number of pages:
1034
Publication date:
2012-07-17
Publisher:
Financial Times Prent.
Languages:
english
EAN/ISBN:
9780273725855
Edition:
4th. ed.
Medium:
Paperback
Number of pages:
1034
Publication date:
2012-07-17
Publisher:
Financial Times Prent.
Languages:
english

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