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    Marketing Planning: Strategy, Environment and Context

     
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    Marketing Planning: Strategy, Environment and Context

    Description

    Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

    Product details

    EAN/ISBN:
    9780273724711
    Edition:
    01
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2010-05-06
    Publisher:
    Financial Times/ Prentice Hall
    EAN/ISBN:
    9780273724711
    Edition:
    01
    Medium:
    Paperback
    Number of pages:
    288
    Publication date:
    2010-05-06
    Publisher:
    Financial Times/ Prentice Hall

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