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    Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))

     
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    Global Marketing: A Decision-Oriented Approach (Financial Times (Prentice Hall))

    Description

    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

    Product details

    EAN/ISBN:
    9780273726227
    Edition:
    5th Revised edition.
    Medium:
    Paperback
    Number of pages:
    756
    Publication date:
    2010-07-08
    Publisher:
    Financial Times Prent.
    Languages:
    english
    EAN/ISBN:
    9780273726227
    Edition:
    5th Revised edition.
    Medium:
    Paperback
    Number of pages:
    756
    Publication date:
    2010-07-08
    Publisher:
    Financial Times Prent.
    Languages:
    english

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