Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

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Measurable performance and accountability have become the keys to marketing success. This book gives an overview of the most powerful metrics you can use to measure the results of marketing.

Product details

EAN/ISBN:: 9780273722038
Medium:: Paperback
Number of pages:: 368
Publication date:: 2008-12-09
Publisher:: Financial Times Prent.
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9780273722038
Medium:: Paperback
Number of pages:: 368
Publication date:: 2008-12-09
Publisher:: Financial Times Prent.
Languages:: english
Manufacturer:: Unknown

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