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    Marketing and the Bottom Line (Financial Times)

     
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    Marketing and the Bottom Line (Financial Times)

    Description

    Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money.

    Product details

    EAN/ISBN:
    9780273661948
    Edition:
    0002
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    2003-05-08
    Publisher:
    Financial Times Prentice Hall
    Languages:
    english
    EAN/ISBN:
    9780273661948
    Edition:
    0002
    Medium:
    Paperback
    Number of pages:
    336
    Publication date:
    2003-05-08
    Publisher:
    Financial Times Prentice Hall
    Languages:
    english

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