Corporate Religion

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Description

How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.

Product details

EAN/ISBN:: 9780273661115
Edition:: 1st New edition
Medium:: Paperback
Number of pages:: 304
Publication date:: 2002-03-01
Publisher:: Financial Times Prent.Int
Languages:: english

EAN/ISBN:: 9780273661115
Edition:: 1st New edition
Medium:: Paperback
Number of pages:: 304
Publication date:: 2002-03-01
Publisher:: Financial Times Prent.Int
Languages:: english

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