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    Cluetrain Manifesto: The End of Business as Usual (Financial Times S)

     
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    Cluetrain Manifesto: The End of Business as Usual (Financial Times S)

    Description

    Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

    Product details

    EAN/ISBN:
    9780273650232
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2000-05-17
    Publisher:
    Financial Times
    Languages:
    english
    EAN/ISBN:
    9780273650232
    Medium:
    Paperback
    Number of pages:
    224
    Publication date:
    2000-05-17
    Publisher:
    Financial Times
    Languages:
    english

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