Niche Envy: Marketing Discrimination in the Digital Age (Mit Press)

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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.

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EAN/ISBN:: 9780262701211
Medium:: Paperback
Number of pages:: 235
Publication date:: 2008-02-15
Publisher:: MIT Press

EAN/ISBN:: 9780262701211
Medium:: Paperback
Number of pages:: 235
Publication date:: 2008-02-15
Publisher:: MIT Press

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