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    Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

     
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    Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

    Description

    David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelerator Program designed to generate early-stage, high-growth startups. Under David's leadership, Coca-Cola has been awarded numerous design awards including the prestigious Grand Prix from the Cannes Lions International Advertising Festival among others. In 2009, David was recognized by Fast Company as a "Master of Design" and by Fortune for its 2013 Executive Dream Team. David is a member of the World Economic Forum's Global Agenda Council on Design and Innovation.

    Linda Tischler is an award-winning editor at Fast Company magazine where she writes about the intersection of design and business. She helped launch the web's largest design site, FastCoDesign.com.

    Product details

    EAN/ISBN:
    9780241198384
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-02-04
    Publisher:
    Portfolio Penguin
    Languages:
    english
    EAN/ISBN:
    9780241198384
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-02-04
    Publisher:
    Portfolio Penguin
    Languages:
    english

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