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    Think Simple: How Smart Leaders Defeat Complexity

     
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    Think Simple: How Smart Leaders Defeat Complexity

    Description

    Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

    Product details

    EAN/ISBN:
    9780241004449
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-06-30
    Publisher:
    Portfolio Penguin
    Languages:
    english
    EAN/ISBN:
    9780241004449
    Medium:
    Paperback
    Number of pages:
    256
    Publication date:
    2016-06-30
    Publisher:
    Portfolio Penguin
    Languages:
    english

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