All Business is Local: Why Place Matters More than Ever in a Global, Virtual World

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Description

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

Product details

EAN/ISBN:: 9780241961643
Medium:: Paperback
Number of pages:: 256
Publication date:: 2012-02-23
Publisher:: Portfolio Penguin

EAN/ISBN:: 9780241961643
Medium:: Paperback
Number of pages:: 256
Publication date:: 2012-02-23
Publisher:: Portfolio Penguin

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