Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video

Online video usage is booming. The number of unique viewers of online video increased 5.2% according to The Nielsen Company, from 137.4 million unique viewers in January 2009 to 142.7 million in January 2010. Widespread broadband availability means that high-quality video presentations via the Web is fast becoming a powerful tool for sales, marketing, and other communications. More than a guide to the proper tools and buttons to push, this book tells professionals what video can (& cannot) accomplish and how to manage a production to see that it fulfills the established communication objectives. It is an accessible guide to the technology that is application agnostic, presenting the reader with a tried-and-true process without a bias toward specific tools. Planning documents, production benchmarks, and distribution options are all presented in a way that are useful to the communications professional, whether they are producing the video themselves or overseeing a vendor.