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    Underwood, D: When MBAs Rule the Newsroom - How the Marketer: How the Marketers and Managers Are Reshaping Today's Media

     
    From Doug Underwood
    Only 1 items left in stock
    Underwood, D: When MBAs Rule the Newsroom - How the Marketer: How the Marketers and Managers Are Reshaping Today's Media

    Description

    An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

    Product details

    EAN/ISBN:
    9780231080491
    Edition:
    Revised ed.
    Medium:
    Paperback
    Number of pages:
    259
    Publication date:
    1995-10-13
    Publisher:
    Columbia University Press
    EAN/ISBN:
    9780231080491
    Edition:
    Revised ed.
    Medium:
    Paperback
    Number of pages:
    259
    Publication date:
    1995-10-13
    Publisher:
    Columbia University Press

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    Used - very good
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