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Underwood, D: When MBAs Rule the Newsroom - How the Marketer: How the Marketers and Managers Are Reshaping Today's Media

 
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Underwood, D: When MBAs Rule the Newsroom - How the Marketer: How the Marketers and Managers Are Reshaping Today's Media

Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Product details

EAN/ISBN:
9780231080491
Edition:
Revised ed.
Medium:
Paperback
Number of pages:
259
Publication date:
1995-10-13
Publisher:
Columbia University Press
EAN/ISBN:
9780231080491
Edition:
Revised ed.
Medium:
Paperback
Number of pages:
259
Publication date:
1995-10-13
Publisher:
Columbia University Press

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