Luxury Strategy in Action

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Description

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Product details

EAN/ISBN:: 9780230354548
Edition:: 2012
Medium:: Bound edition
Number of pages:: 205
Publication date:: 2011-12-02
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9780230354548
Edition:: 2012
Medium:: Bound edition
Number of pages:: 205
Publication date:: 2011-12-02
Publisher:: Palgrave Macmillan
Languages:: english

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