Customer Sense: How the 5 Senses Influence Buying Behavior

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Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Product details

EAN/ISBN:: 9780230341739
Edition:: 2013
Medium:: Bound edition
Number of pages:: 185
Publication date:: 2013-03-13
Publisher:: Palgrave Macmillan

EAN/ISBN:: 9780230341739
Edition:: 2013
Medium:: Bound edition
Number of pages:: 185
Publication date:: 2013-03-13
Publisher:: Palgrave Macmillan

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