Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace

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Description

From Marie Antoinette to Lady Gaga, Brandstorm takes a piercing look at the dangers of runaway brand proliferation, and what managers and marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. Includes the success secrets of Ralph Lauren, Justin Bieber, and Revlon.

Product details

EAN/ISBN:: 9780230341685
Medium:: Bound edition
Number of pages:: 243
Publication date:: 2012-11-08
Publisher:: Macmillan Education

EAN/ISBN:: 9780230341685
Medium:: Bound edition
Number of pages:: 243
Publication date:: 2012-11-08
Publisher:: Macmillan Education

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