What Chinese Want: Culture, Communism, and China's Modern Consumer

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A look at contemporary Chinese consumer behaviour, how its cultural influences separate it from the West and how marketers and businesses can harness the natural strengths to succeed there.

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EAN/ISBN:: 9780230340305
Medium:: Bound edition
Number of pages:: 258
Publication date:: 2012-06-21
Publisher:: Palgrave Macmillan
Languages:: english

EAN/ISBN:: 9780230340305
Medium:: Bound edition
Number of pages:: 258
Publication date:: 2012-06-21
Publisher:: Palgrave Macmillan
Languages:: english

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