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    What Chinese Want: Culture, Communism, and China's Modern Consumer

     
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    What Chinese Want: Culture, Communism, and China's Modern Consumer

    Description

    A look at contemporary Chinese consumer behaviour, how its cultural influences separate it from the West and how marketers and businesses can harness the natural strengths to succeed there.

    Product details

    EAN/ISBN:
    9780230340305
    Medium:
    Bound edition
    Number of pages:
    258
    Publication date:
    2012-06-21
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    EAN/ISBN:
    9780230340305
    Medium:
    Bound edition
    Number of pages:
    258
    Publication date:
    2012-06-21
    Publisher:
    Palgrave Macmillan
    Languages:
    english

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