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    Meta-Luxury: Brands and the Culture of Excellence

     
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    Meta-Luxury: Brands and the Culture of Excellence

    Description

    Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

    Product details

    EAN/ISBN:
    9780230293571
    Medium:
    Bound edition
    Number of pages:
    208
    Publication date:
    2012-04-26
    Publisher:
    Palgrave Macmillan
    Languages:
    english
    EAN/ISBN:
    9780230293571
    Medium:
    Bound edition
    Number of pages:
    208
    Publication date:
    2012-04-26
    Publisher:
    Palgrave Macmillan
    Languages:
    english

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