E-Marketing: Theory and Application

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Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Product details

EAN/ISBN:: 9780230203969
Medium:: Paperback
Number of pages:: 496
Publication date:: 2011-01-11
Publisher:: Macmillan Education
Languages:: english

EAN/ISBN:: 9780230203969
Medium:: Paperback
Number of pages:: 496
Publication date:: 2011-01-11
Publisher:: Macmillan Education
Languages:: english

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