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    E-Marketing: Theory and Application

     
    From Stephen Dann
    Only 1 items left in stock
    E-Marketing: Theory and Application

    Description

    Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

    Product details

    EAN/ISBN:
    9780230203969
    Medium:
    Paperback
    Number of pages:
    496
    Publication date:
    2011-01-11
    Publisher:
    Macmillan Education
    Languages:
    english
    EAN/ISBN:
    9780230203969
    Medium:
    Paperback
    Number of pages:
    496
    Publication date:
    2011-01-11
    Publisher:
    Macmillan Education
    Languages:
    english

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